Microsoft MB-220 Microsoft Dynamics 365 for Marketing Online Training
Microsoft MB-220 Online Training
The questions for MB-220 were last updated at Dec 20,2024.
- Exam Code: MB-220
- Exam Name: Microsoft Dynamics 365 for Marketing
- Certification Provider: Microsoft
- Latest update: Dec 20,2024
You have a customer journey that sends an email, creates a phone call activity and sends a text message.
Which set of actions must you take to activate your customer journey?
- A . Validate, then Go Live.
- B . Check for Errors, then Publish
- C . Validate, then Publish.
- D . Check for Errors, then Go Live.
You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact and learn which marketing instruments work best for your audience.
You need to track response data regarding how your contacts react to your various marketing initiatives.
Which three sources of analytical data are available to you regarding your marketing initiatives? Each answer presents a complete solution. NOTE: Each correct selection is worth one point. (Choose three.)
- A . Insights by Contact will be available to you on individual contact records and on the account with which the contact is associated.
- B . The insights you receive will be measured over all recipients of a single activity and by all activities for a single recipient.
- C . The insights aggregating results from all emails sent in a certain timeframe will be available on your Email Marketing Dashboard.
- D . Survey insights measured over all respondents will be available on the Survey Insights form.
- E . Insights measured over all recipients of a single segment over all channels will be available on the Segment Insights form.
Your marketing department needs to create a simple Customer Journey, to send marketing emails to female wine enthusiasts, over 40 years old, who live in Europe.
How should you define who to include in this Customer Journey?
- A . Create a Dynamic segment.
- B . Edit the contacts in your database.
- C . Create a Segment Type.
- D . Create a Static segment.
A
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/segmentation-lists-subscriptions
Your landing page must include your privacy banner to let your customers know that you take their privacy seriously.
Once enabled, where will the full text of your privacy policy be stored?
- A . on your organization’s private website, with the login information needed to access it
- B . on any publicly-available website, with the URL listed in the Event Management Settings
- C . on your organization’s website, with the URL listed on the Default Configuration Set
- D . on any publicly-available website, with the URL listed in the Landing Page Configuration Set
D
Explanation:
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-settings
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