Microsoft MB-220 Microsoft Dynamics 365 for Marketing Online Training
Microsoft MB-220 Online Training
The questions for MB-220 were last updated at Dec 20,2024.
- Exam Code: MB-220
- Exam Name: Microsoft Dynamics 365 for Marketing
- Certification Provider: Microsoft
- Latest update: Dec 20,2024
DRAG DROP
You are building a marketing email for your employer. Before you send the email, there are a number of things you must include in order to pass the Dynamics 365 Marketing error checker.
Which of these items are required and which are simply best practices? To answer, drag the appropriate answer source to the correct email element. Each answer may be used once, or more than once. You may need to drag the split bar between panes or scroll to view content. NOTE: Each correct selection is worth one point.
Explanation:
Graphical user interface, application
Description automatically generated
DRAG DROP
You are a functional consultant. You need to edit a live web page that contains a form used for holiday offers. The page, and form, are visible to the outside world.
Which five steps, in sequence, are needed to complete your task? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Note: This question is part of a series of questions that present the same scenario .
Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that Traditional Emails are hosted on the Dynamics 365 server.
Does this meet the goal?
- A . Yes
- B . No
B
Explanation:
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails
You are a Dynamics 365 Marketing functional consultant.
Your company wants to:
✑ control access to Marketing features that could incur extra costs, and
✑ make sure no extra costs are being incurred by exceeding existing Marketing subscription limits.
Which three steps should you take? Each correct answer presents part of the solution.
- A . Monitor the quantity of contacts and emails on the server.
- B . Monitor the quantity of Marketing contacts and emails.
- C . Monitor the quantity of landing pages.
- D . Monitor Litmus accounts and the number of previews.
- E . Create teams to be used in designer feature protection rules.
B,D,E
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/quota-management
https://docs.microsoft.com/en-us/dynamics365/marketing/designer-feature-protection
Note: This question is part of a series of questions that present the same scenario .
Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You click the Go Live button.
Does this resolve your issue?
- A . Yes
- B . No
A
Explanation:
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring
You are a marketing professional for AdventureWorks Cycles. You want to create a new subscription form with a new subscription list.
You have created the new subscription list, but must be able to see the subscription list selection in the designer toolbox.
When creating the new form, which form type must you select to meet the condition?
- A . Landing Page
- B . Event Form
- C . Forward to a Friend
- D . Subscription Center
D
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center
DRAG DROP
You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up with a text message to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform, in sequence, to meet the requirements? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Note: In this section, you will see one or more sets of questions with the same scenario and problem. Each question presents a unique solution to the problem, and you must determine whether the solution meets the stated goals. More than one solution might solve the problem. It is also possible that none of the solutions solve the problem.
You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso has multiple Facebook pages for products and services. Your marketing team has issued a help ticket stating that their Facebook Marketing posts have stopped working as of yesterday.
Solution: You reauthorize the Facebook social posting configuration to resolve the ticket.
Does this meet your goal?
- A . Yes
- B . No
A
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-social-media
Your company decides to set up a Lead Scoring model. They would like to score leads based on a condition.
Which two conditions follow the Fixed Rule Category? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.
- A . based on age
- B . clicking on an email advertisement
- C . an event for which the contact registered
- D . based on zip code
B,C
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/score-manage-leads
You are a marketer for Contoso Ltd. You are responsible for creating social media posts to debut a new webinar you are promoting. You just discovered that your post sent this morning has a typo.
You need to correct this right away.
What should you do to fix your post?
- A . Reactivate the post, edit, and then select Schedule. Select the time of the original post to overwrite it.
- B . Reactivate the post, edit, and then select Post Now to immediately update the post.
- C . Edit the Post. The post will automatically update in the social media platform.
- D . Delete the post and recreate it. Posts are read only once posted.
D
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/social-posting