Microsoft MB-220 Microsoft Dynamics 365 for Marketing Online Training
Microsoft MB-220 Online Training
The questions for MB-220 were last updated at Dec 19,2024.
- Exam Code: MB-220
- Exam Name: Microsoft Dynamics 365 for Marketing
- Certification Provider: Microsoft
- Latest update: Dec 19,2024
You are responsible for setting up all marketing pages, events, emails and customer journeys associated with the planned event.
How many events will you set up?
- A . Two events; one formatted as webinar and the other formatted as on-site only.
- B . One event formatted as on-site only.
- C . Two events; one formatted as simulcast and the other formatted as on-site only.
- D . One event with Format set to Hybrid.
D
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-webinar
Topic 4, Misc. Questions
You are a Dynamics 365 Marketing functional consultant.
Marketing pages must conform to corporate branding standards. You need to ensure they all use the same style sheet.
How can you add the style sheet?
- A . Add it to the Portal Settings.
- B . Click on HTML in the Page Designer in the marketing pages.
- C . Add it to the Portal Integration tab of the marketing page.
- D . Add it to a content block, then add the content block to the marketing page
D
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/content-blocks
You are the administrator for your company’s Dynamics 365 for Marketing application. You are responsible for ensuring that the current constraints of your subscription are not exceeded.
You want to establish monitoring for the critical components that drive additional subscription costs.
Which three subscription limits can you monitor at Settings > Advanced Settings > Others > Quota Limits? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point. (Choose three.)
- A . the total number of inbox previews that your company has used this month and the total number of inbox previews remaining in the month
- B . the total number of emails that your company has sent this month and the total number of emails remaining in the month
- C . the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription and the number of contacts remaining in your subscription
- D . the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription
- E . the total number of surveys that your company has sent this month and the total number of surveys remaining in the month
You are a Dynamics 365 Marketing functional consultant.
The marketing department wants to see customer journeys, appointments, and events in a single calendar, rather than as a list.
What should be enabled and configured to achieve this goal?
- A . the Marketing Calendar Control on the designated entities
- B . the Calendar Control on the designated forms
- C . the Calendar Control on the designated entities
- D . the Marketing Calendar Control on the designated forms
A
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-calendar
You have been tasked with creating the structure necessary to include dynamic content in email messages.
Which three types of items can be placed in a message as dynamic values? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point. (Choose three.)
- A . Your company’s phone number
- B . Values from a specific Case record
- C . Subscription-center link
- D . Your company’s postal address
- E . Social media links
C,D,E
Explanation:
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email-content#content-settings
DRAG DROP
You are a marketing professional.
You need to create a subscription center marketing page that will include a subscription list you have already created. The marketing page will be reviewed by a colleague.
Which three actions should you perform in sequence, to create a Subscription center form? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
DRAG DROP
The VP of Marketing has been assigned to create you a new lead scoring model for Contoso, Ltd. based on recently-adopted marketing targets.
Which five steps in sequence are required to design and set up your lead scoring model in Dynamics 365? To answer, move the appropriate actions to the answer area and arrange them in the correct order. (Choose five.)
Explanation:
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads
You are a marketing professional for Contoso, Ltd.
You want to create a marketing page that will utilize standardized content that can be used across emails, pages and forms. You elect to use the content block for this.
Which two elements are available to you when creating a content block? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point. (Choose two.)
- A . image element
- B . divider element
- C . text element
- D . form element
A,C
Explanation:
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/content-blocks
As a marketing automation consultant, you are creating a Customer Journey for a Marketing Event.
You would like to send an email inviting VIP customers to register. For customers who do not register you want to send a follow-up email one (1) week later reminding them to register.
Which four tiles are required to assemble this Journey? Each correct answer presents part of the solution.
- A . Audience
- B . If Registered
- C . Phone Call
- D . Create Lead
- E . Wait for
- F . Send an Email
A,B,E,F
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/create-simple-customer-journey
You are a marketer with Contoso. You are preparing an email message that will be attached to a journey for contacts that live in Washington State and have recently looked at your product page for lawn furniture.
While going live with the message, you receive a warning that the message is too large.
Which action can you take to remove the warning?
- A . Make the message size less than 128 kb.
- B . Make the message size less than 256 kb.
- C . Make sure that the message has no more than 1000 characters.
- D . Make the message size less than 100 kb.
A
Explanation:
Best practice says the email should be less than 100 kb for deliverability reasons. However, the question is asking how you can remove the warning. The warning happens when the email size exceeds 128 kb.
Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/get-ready-email-marketing