Microsoft MB-220 Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Online Training
Microsoft MB-220 Online Training
The questions for MB-220 were last updated at Nov 20,2024.
- Exam Code: MB-220
- Exam Name: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant
- Certification Provider: Microsoft
- Latest update: Nov 20,2024
As a Marketing Administrator you have been tasked with automatically creating leads based on interactions your marketing contacts have with your organization.
What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.
- A . It can automatically create one per visit to a customer journey that is configured to create leads automatically.
- B . It can automatically create one per visit to a landing page that is configured to create leads automatically.
- C . It can automatically create one per interaction that indicates a level of interest in a product or service.
- D . It can automatically create only one; each marketing contact equates to one lead.
DRAG DROP
Your marketing department purchases a file with a list of leads.
Which actions should you perform, in sequence, in order to be able to add these leads to a marketing segment? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
You are a marketing administrator for Contoso Ltd.
You have a Contact Us marketing form that has fields for a person’s name, company, address, email address, and phone number.
When the form is submitted, you need to ensure that:
If the contact or lead already exists, their record is updated.
If the contact or lead does not exist, their record is created.
What should you do?
- A . Set “Update contact/leads” to Contact and Lead.
- B . Set “Generate Leads Without Matching” to Yes.
- C . Set “Store Form Submission’ to Yes.
- D . Verify that “Lead Matching Strategy” and “Contact Matching Strategy” are set correctly.
You are a Dynamics 365 Marketing functional consultant.
You need to set up a Marketing campaign for a client to demonstrate how they can engage customers in email campaigns.
To set up your demo, you will need to establish a list of contacts. You need to avoid using actual contacts.
Which two methods can be used to load demo contacts for the campaign? Each correct answer presents part of the solution.
- A . Create Contacts in Demo Data of Marketing Settings.
- B . Create contacts manually in the Leads section of Dynamics 365 Marketing.
- C . Import contacts from an Excel file.
- D . Create contacts manually in the Contacts section of Dynamics 365 Marketing.
You are a marketing manager.
You need to improve the open rates for your email campaigns.
The content designer suggests you use dynamic messaging. You want the dynamic messaging to appear below the Subject in the recipient’s preview pane of their email client.
Which action should you take?
- A . Use the Preview Text field to enter messaging with the contact’s name, to entice the user to open the email.
- B . Create a custom code element that holds the following HTML information and place it near the top of the email <meta name=”description” content=”Enter catchy messaging here”>
- C . Add the Preview Text to the subject field, preceded by a colon.
- D . Use the Preview Text element, and drag it to the top of your email in the email designer.
As a marketing operations lead, you have recently been hired to manage a team using Dynamics 365 Marketing.
The team sends subscription-based newsletters on a regular basis, and they have set up a subscription center in Dynamics 365 Marketing. They now need to create links in each newsletter to the subscription center, so that customers can manage their communication settings.
How should you instruct the team to ensure links to the subscription center appear in their newsletters?
- A . In the email Designer, use Content Assist in the text editor to select the SubscriptionCenter element under the Dynamic Content menu.
- B . In the email Designer, in General Layout properties of the email template, select “Include Subscription Center Link.”
- C . In the email Designer, Drag the Subscription Center item from the Toolbox to the email canvas to create the link.
- D . Create an HTML link in each email to direct customers to the subscription center.
DRAG DROP
You have created an email message and believe that you are ready to go live.
Before doing so, you want to Check for Errors in the designer.
Which items are optional or required in order to pass the error check test? To answer, drag each answer option on the left to the appropriate item on the right. Each answer option may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view the content. NOTE: Each correct selection is worth one point.
Note: This question is part of a series of questions that present the same scenario.
Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that Traditional Emails are hosted on the Dynamics 365 server.
Does this meet the goal?
- A . Yes
- B . No
Note: This question is part of a series of questions that present the same scenario.
Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that Traditional Emails are able to be used in customer journeys.
Does this meet the goal?
- A . Yes
- B . No
Note: This question is part of a series of questions that present the same scenario.
Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they
already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that results as click-thrus, opens and forwards are recorded for Traditional Emails.
Does this meet the goal?
- A . Yes
- B . No
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