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Which type of leads will receive a non-operational email?
Which type of leads will receive a non-operational email?A . Marketable leadsB . Marketing suspended leadsC . Blacklisted leadsD . Unsubscribed leadsView AnswerAnswer: D Explanation: Reference: https://nation.marketo.com/t5/Product-Documents/How-Does-Marketo-Decide-Whether-a-Person-Receives-Email-or-Not/ta-p/250309
Which step is necessary to add a custom column to a lead report?
Which step is necessary to add a custom column to a lead report?A . Select the Smart List(s)B . Drag over Opportunity ColumnsC . Select Export RowsD . Activate Custom Columns in AdminView AnswerAnswer: A Explanation: Reference: https://docs.marketo.com/display/public/DOCS/Add+Custom+Columns+to+a+Person+Rep ort
Which two statements differentiate smart lists from segmentations? (Choose two.)
Which two statements differentiate smart lists from segmentations? (Choose two.)A . A lead can exist in multiple segments within the same segmentation.B . Smart lists can only generate information on the lead for the past 90 days.C . A lead can exist in multiple smart lists.D . Snippets can be...
What is an appropriate method to communicate this to sales?
A lead is deemed sales ready. What is an appropriate method to communicate this to sales?A . Update lead acquisition programB . Send the lead an alertC . Update lead statusD . Marketing suspend the leadView AnswerAnswer: C Explanation: Reference: https://nation.marketo.com/t5/Certification-Study-Group/Certification-Question/gpm-p/225351
How can this be communicated to sales?
By completing a form on the website, a lead is indicating interest in exploring the company products and solutions and is deemed sales ready. How can this be communicated to sales?A . Use a Trigger Campaign to Send AlertB . Use a Trigger Campaign to Send EmailC . Create a...
Removing leads from the program also causes which data to be removed?
An engagement program has a group of leads that a marketer no longer wants to send emails. Removing leads from the program also causes which data to be removed?A . Email performanceB . Changes to the engagement program cadenceC . Lead scoreD . Contribution to the engagement scoreView AnswerAnswer: B
A company has never done lead scoring before and wants to build a scoring model
HOTSPOT A company has never done lead scoring before and wants to build a scoring model. Match each stakeholder to the most appropriate type of insight the stakeholder can provide during model development. Answer options may be used more than once or not at all. View AnswerAnswer:
What would be the best way to accomplish this?
A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region. What would be the best way to accomplish this?A . Add a custom column to the Program Performance Report.B . Use a custom tag as a filter on the...
Which two asset types can be used in an engagement program stream? (Choose two.)
Which two asset types can be used in an engagement program stream? (Choose two.)A . ProgramB . ReportC . EmailD . Landing pageE . Social buttonView AnswerAnswer: A,C Explanation: Reference: https://docs.marketo.com/display/public/DOCS/Understanding+Engagement+Programs
Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?
A marketer has created a Smart Campaign with the Flow displayed in the screenshot: Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?A . The attribute ‘Topics of Interest’ will be updated. ‘Region’ & ‘Profile Type’ won’t...
