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Which value in the CHANGE SCORE Flow Step will reset the leads’ score?
The email marketing manager wants to reset the score for all leads who have been unengaged. Which value in the CHANGE SCORE Flow Step will reset the leads’ score?A . -100B . {{System.Reset}}C . ResetD . = 0View AnswerAnswer: D Explanation: Reference: https://nation.marketo.com/t5/Product-Discussions/Change-Score-Flow-vs-Change-Data-Value-Lead-Score/m-p/190403
In which two ways can a marketer avoid a spamtrap? (Choose two.)
In which two ways can a marketer avoid a spamtrap? (Choose two.)A . Establish a direct Opt-in process for all leadsB . Email leads who have been inactive for more than 6 monthsC . Purge the database of inactive leadsD . Purchase lists from data vendorsView AnswerAnswer: A,C Explanation: Reference:...
What should be added as a flow step in a Smart Campaign to accomplish this?
A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads. What should be added as a flow step in a Smart Campaign to accomplish this?A . Add to...
Which two behaviors can be tracked with Munchkin code? (Choose two.)
Which two behaviors can be tracked with Munchkin code? (Choose two.)A . Web page visitsB . Web page clicksC . Social media activityD . Web page bookmarksE . Average time spent on siteView AnswerAnswer: A,E Explanation: Reference: https://docs.marketo.com/display/public/DOCS/Add+Munchkin+Tracking+Code+to+Your+ Website
What is an incorrect use of tokens in this situation?
By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations. What is an incorrect use of tokens in this situation?A . Lead token for a Custom Field valueB . System token for the Unsubscribe LinkC ....
Which Program Channel Type should be used to register leads and host the event onsite?
A marketing director is asked to email leads to invite them to a company event. Which Program Channel Type should be used to register leads and host the event onsite?A . Tradeshow ChannelB . Email BlastC . Roadshow ChannelD . Webinar ChannelView AnswerAnswer: D
How can the marketer determine which leads filled out the form on a specific landing page?
A marketer has a global form that is used on five white-paper landing pages. How can the marketer determine which leads filled out the form on a specific landing page?A . Create a Landing Page Performance ReportB . Create a smart list using the filter “Visited Web Page” with the...
From where are the tokens inherited?
Given the Active Lead Model program: From where are the tokens inherited?A . Behavioral Scoring folderB . Lead Scoring folderC . z_Archive folderD . Active Lead Scoring Model programView AnswerAnswer: B Explanation: Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Targeting-Personalization/bc-p/243024
How can the URL of the landing page be changed?
A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed. How can the URL of the landing page be changed?A . URL Tools > Edit URL SettingsB . Landing Page Editor > Change URLC . URL...
In which component of the Control Panel will the schedule for the email be set?
The marketing department of a technology company believes the use of “Servers” in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized. Given the screenshot: In which component of the Control Panel will the schedule for the email be set?A...
