LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool’s contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool’s contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?
A . Install the Salesforce AppExchange Package and verify the Salesforce connector
B . Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
C . Export all the data and assets from the existing tool
D . Salesforce Connector User has ‘Read1 permission to the custom object

View Answer

Answer: C