Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.
A . The Grade as it includes personal information about the prospect.
B . The Profile as It reflects LenoxSoft’s ideal customer.
C . The Campaign as it references the prospect’s first touch point.
D . The Score as it shows activities taken by the prospect.

View Answer

Answer: D

Explanation:

The score is a numerical value that indicates how interested a prospect is in your products or services based on their activities, such as email opens, clicks, form submissions, etc. The score helps marketers prioritize leads and identify prospects who are ready to buy. Lenoxsoft is interested in following up with IT professionals who are actively engaging with their marketing materials, so the score is the best indicator of their interest level. The grade is a letter value that indicates how well a prospect matches your ideal customer profile based on their attributes, such as industry, job title, location, etc. The grade helps marketers segment leads and target prospects who are a good fit for your business. The profile reflects Lenoxsoft’s ideal customer, but it does not show how engaged the prospect is. The campaign is the first touch point that brought the prospect to your website, such as a Google ad, an email, or a social media post. The campaign helps marketers track the source and effectiveness of their marketing channels, but it does not show how engaged the prospect is. Reference [Scoring and Grading Overview]