In which two ways would Salesforce CDP help in this scenario?

An organization currently has separate teams supporting Service Cloud, Marketing Cloud, store operations with a point-of-sale solution, and eCommerce with Commerce Cloud. Each business unit has their own key performance indicators (KPIs) but the organization is struggling to understand the big picture and improve customer engagement with the brand.

In which two ways would Salesforce CDP help in this scenario? Choose 2 answers
A . It creates one Individual record that replaces the system-specific records in other products, creating a unified view of the customer.
B . It provides cross-channel analytics using pre-built, native dashboards and charts within the unified profile.
C . It ingests customer data from each system and uses matching rules to find records representing the same person, uniting them under a Unified Individual.
D . It can power experiences through other channels like Marketing Cloud Engagement by activating customer segments.

View Answer

Answer: C,D

Explanation:

These answers are correct because they are ways that Salesforce CDP can help the organization in this scenario. Salesforce CDP can ingest customer data from each system and use matching rules to find records representing the same person, uniting them under a Unified Individual. This creates a single view of the customer across all systems and channels. Salesforce CDP can also power experiences through other channels like Marketing Cloud Engagement by activating customer segments. This enables personalized and targeted marketing campaigns based on customer data and behavior.

References: https://www.salesforce.com/products/customer-data-platform/overview/