In which two ways should NTO honor customers’ preferences when creating emails?

Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.

In which two ways should NTO honor customers’ preferences when creating emails? (Choose two.)
A . Create dynamic rules based on customers’ preferences in order to send specific content.
B. Use AMPscript to dynamically pull in content associated with customers’ preferences.
C. Send customers one email per preference choice to ensure customers receive what they want.
D. Create emails to include all preference options so that customers don’t miss any content.

View Answer

Answer: A,B