In which two ways could confirmation bias be avoided?

Following a human-centered design process approach, Cloud Kicks is preparing a user feedback session for an app that is not performance as anticipated.

In which two ways could confirmation bias be avoided? Choose 2 answers
A . Interview users about the intended use of the product to support the questionnaire creation.
B . Obtain user feedback to reinforce known assumptions and support design decisions.
C . Diversity feedback by ensuring it features as many unique perspective as possible.
D . Review questions to remove assumptions about issues or problem not supported by quantitative data.

View Answer

Answer: A C

Explanation:

Confirmation bias is the tendency to seek out and prefer information that supports our preexisting beliefs, while ignoring or rejecting information that contradicts them. Confirmation bias can affect the validity and reliability of user feedback, as it can lead to biased questions, selective interpretation, and skewed results. To avoid confirmation bias in user feedback, Cloud Kicks can follow these two strategies:

Interview users about the intended use of the product to support the questionnaire creation. This can help Cloud Kicks to understand the user needs, expectations, and goals, and to design questions that are relevant, clear, and unbiased. By interviewing users, Cloud Kicks can also avoid making assumptions about the user behavior, preferences, and pain points, and instead base their questions on real user data and insights 1.

Diversify feedback by ensuring it features as many unique perspectives as possible. This can help Cloud Kicks to reduce the risk of sampling bias, which occurs when the feedback is collected from a group of users that is not representative of the target population. By diversifying feedback, Cloud Kicks can capture a wider range of user opinions, experiences, and feedback, and avoid overlooking or dismissing important user segments or viewpoints 2.

Reference: [How to Avoid Confirmation Bias in UX Research] (https://www.smashingmagazine.com/2017/10/avoid-bias-ux-feedback/), [How to Avoid Sampling Bias in User Research] (https://bing.com/search?q=confirmation+bias+in+user+feedback)