In which phase of the Challenge Scoping process must researchers ask themselves the following question: What business, customer and social outcomes will this solution drive?

In which phase of the Challenge Scoping process must researchers ask themselves the following question: What business, customer and social outcomes will this solution drive?
A . Create a project plan
B. Articulate the opportunity for design
C. Establish the problem-solving approach
D. Identify measures of success and potential risk
E. Understand the need

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Answer: B