In which order should the different types of scoring be rolled out?

People who search the web for wholesale suppliers of gourmet treats

In which order should the different types of scoring be rolled out?
A . Predictive, Behavior Demographic, Intent, Product
B. Behavior, Demographic, Predictive, Product, Intent
C. Behavior, Intent, Demographic, Product, Predictive

View Answer

Answer: B

Explanation:

The order of the different types of scoring should be based on the priority and feasibility of the traits that the Sales team identified. Behavior scoring should be rolled out first, because it captures the most helpful trait of attending a webinar, as well as other actions that indicate interest and engagement. Demographic scoring should be rolled out next, because it captures the second most helpful trait of title and company size, as well as other attributes that indicate fit and qualification. Predictive scoring should be rolled out third, because it captures the third most helpful trait of working for similar companies, as well as other factors that indicate propensity and likelihood to buy. Product scoring should be rolled out fourth, because it captures the fourth most helpful trait of having a high interest in their chocolate tasting line of products, as well as other preferences and needs that indicate product fit and value. Intent scoring should be rolled out last, because it captures the fifth most helpful trait of searching the web for wholesale suppliers of gourmet treats, as well as other signals that indicate buying intent and readiness.

References:

https://docs.marketo.com/display/public/DOCS/Scoring+Overview

https://docs.marketo.com/display/public/DOCS/Best+Practices%3A+Lead+Scoring