In this context, what is the recommended practice for identifying contacts?

You want to provide an omnichannel experience to your customers by extending your webshop personalization experience to another channel.

In this context, what is the recommended practice for identifying contacts?
A . Use full name and email address as the unique identifier.
B. Use the same identifier across all channels.
C. Use different identifiers so you can better identify which contacts are coming from the new channel and your website pages.
D. Enable SAP Emarsys Customer Engagement AI to automatically identify unique contacts.

View Answer

Answer: B