In their company’s person scoring model, which type of scoring would they use?

An Adobe Marketo Engage professional wants to score Vice Presidents as +10 and Executives as +20.

In their company’s person scoring model, which type of scoring would they use?
A . Segmentation
B . Demographic
C . Behavioral

View Answer

Answer: B

Explanation:

Demographic scoring is a type of person scoring that assigns points based on the attributes of a person, such as their job title, industry, company size, location, etc.1

Demographic scoring helps to identify the most qualified leads based on their fit for the product or service, and prioritize them for sales follow-up2

To score Vice Presidents as +10 and Executives as +20, the Adobe Marketo Engage professional would need to create a smart campaign with the following steps:

Define the smart list with the trigger Data Value Changes, and select Attribute as Job Title, and New Value as is any of Vice President, Executive3

Define the flow with the action Change Score, and select Score Type as Demographic, and Score as Add and Choice 1 as If Job Title is Vice President, then 10, and Default Choice as 204 Activate the smart campaign and monitor the results

Reference:

1: How to build a lead / person scoring program | Adobe Marketo Engage

2: Lead Scoring: Everything to Know About the Process Before, During, and After | Adobe for Business

3: [Smart List – Data Value Changes | Adobe Marketo Engage]

4: [Flow – Change Score | Adobe Marketo Engage]