In order for this solution to be viable, which skill set does the customer team need to possess?

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns.

The customer has indicated the following:

– Emails will be built using a custom dynamic template for these messages.

– Links will vary over time and across campaigns.

– Click activity will be cross-referenced with subscribers’ regional markets on a master subscriber data extension.

– Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to possess?
A . HTML
B . SSJS
C . AMPscript
D . SQL

View Answer

Answer: C

Explanation:

AMPscript can simply and efficiently handle inline personalization or simple IF ELSE statements. Dynamic content is a set of predefined content elements that are displayed based on the value a specific recipient bears in a specific field / attribute AMPscript Lookup rows fetch dynamically content from a data extension based on the attribute that serves as the key value.