In customer satisfaction questionnaires, a Likert scale has an advantage over other answer formats in that the Likert scale will

In customer satisfaction questionnaires, a Likert scale has an advantage over other answer formats in that the Likert scale will
A . make the questions more concise
B . make the questions easier to answer
C . allow the customer to express degrees of satisfaction
D . allow the customer to specify simple yes-no answers

View Answer

Answer: C