IIBA CBDA Certification in Business Data Analytics (IIBA – CBDA) Online Training
IIBA CBDA Online Training
The questions for CBDA were last updated at Apr 24,2025.
- Exam Code: CBDA
- Exam Name: Certification in Business Data Analytics (IIBA - CBDA)
- Certification Provider: IIBA
- Latest update: Apr 24,2025
Operation managers are concerned about the increasing attrition rates in the call center. A series of interviews is being conducted with call center agents to collect information to better understand the problem. Interviewees will ask open and closed ended questions that are both quantitative and qualitative.
Which of the following is considered a qualitative open-ended question?
- A . How does call volume contribute to job burnout?
- B . Would morale improve if you could work 2 days per week from home?
- C . How many calls on average do you service in an hour?
- D . Do you receive more calls on Mondays or Fridays?
The research question prompting the use of analytics is well-defined. The team obtains the results and determines that the source data did not provide reliable results. As a result of this finding, the team modifies the original question to one that can be answered by the data.
What is a risk that could impact the value of this analysis?
- A . The objective of the original research may not be met
- B . Timelines will be pushed out making stakeholders unhappy
- C . Increased costs associated with the source data
- D . The quality of the analysis may be negatively impacted
An online retailer of men’s athletic apparel is seeking to become the market leader in the industry. To deliver on this strategy, the analytics team continuously collects data on the prices of competitor products and uses this information to adjust the retailer’s prices.
What type of analytics is the retailer using to maintain their pricing structure?
- A . Descriptive
- B . Diagnostic
- C . Predictive
- D . Prescriptive
A financial software company has growth and expansion as one of their top strategic priorities for the year. The senior executive team would like to assess their sales performance over the last 3 years to help set sales objectives. In discussion with the business analytics manager, for a comprehensive sales report, the sales lead recommends looking into the number of contracts signed over the past 3 years and the dollar value for the signed contracts.
Which other question is important to consider when evaluating sales performance?
- A . What is the time to market the software?
- B . What is the total cost incurred per year?
- C . What is the number of customers retained over the past 3 years?
- D . What is the average time for conversion?
With the recent departure of two of its employees, an IT helpdesk team is now understaffed and finding it difficult to keep up with the current workload. The number of tickets being received has increased as well as the number of days to resolve the tickets. The IT manager has set up a meeting with the IT director to request funding for two new helpdesk agents. To prepare for the meeting, the manager is interested in showing the tickets processed against ticket volume over the past year.
What type of chart should the manager use to effectively show the change in processing rate over time?
- A . A pie chart to compare the number of tickets coming in versus tickets being processed each month, over the past year
- B . A column chart to compare the number of tickets coming in versus tickets being processed each month, since June
- C . A line chart to show the widening gap between the number of tickets being processed against the number coming over the past year
- D . A waterfall chart to show the number of tickets coming in are a lot higher than those being processed as of year to date
The analytics team has established two equally strong potential recommendations which will deliver the desired outcomes with similar benefits to be derived from each one. On the surface there is no discernable difference in costs or schedule for either option.
To help the analytics team reach a recommendation the business analysis professional recommends the team:
- A . Complete market research
- B . Assess risks for each option
- C . Vote to choose the recommendation
- D . Seek management guidance
Based on the results of a recently completed analytics initiative, the Human Resource department for a major department store implemented a change to its hiring practice to address the attrition rates of its sales associates. The new policy stated that candidates applying for sales positions must possess at least 3 years of relevant sales experience to be considered. After implementing the change, attrition rates are 10% higher and management is frustrated.
Which of the following could result in this outcome?
- A . The results of analysis have been incorrectly interpreted
- B . Sales experience is not a relevant skill
- C . Analytics is not helpful given this situation
- D . The change proposed is not aligned to company strategy
A company wants to gauge the thoughts of their employees towards a new company product. On the 25th of March the interviewer makes a list of all employees who were at work on that day and then chooses a subset of those employees to interview.
Which term describes the list of all employees present on March 25th?
- A . Population of interest
- B . Survey sample
- C . Sampling frame
- D . Sample weights
A Data Dictionary is being developed for an employee database. When reviewing the data dictionary, the analyst recommends adding another primitive data element.
Which element would be suggested?
- A . Street address
- B . First name
- C . Customer name
- D . Work phone number
The results for a certification exam were revealed in percentage and percentile. The results for one of the attendees was: 75%, 90th percentile.
What is the value in sharing the percentile score?
- A . The percentile score provides value by assessing the attendee’s score against the average score for that exam
- B . While the exam score is an objective score, the percentile is a relative score that assesses the attendee’s score against the highest possible score
- C . By ranking, it provided additional insight on how the attendee performed in comparison to other attendees
- D . The percentile score does not add any additional value in assessing the attendee’s performance
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