IIBA CBDA Certification in Business Data Analytics (IIBA – CBDA) Online Training
IIBA CBDA Online Training
The questions for CBDA were last updated at Feb 16,2025.
- Exam Code: CBDA
- Exam Name: Certification in Business Data Analytics (IIBA - CBDA)
- Certification Provider: IIBA
- Latest update: Feb 16,2025
A large telecommunications company wants to increase their Average Revenue Per User per month by 5%, by end of year, to increase revenue in a highly competitive market.
From a SMART target perspective, what is missing?
- A . T – The increase should be seen sooner
- B . A – It is too easy of a target to attain
- C . R – Since competition is high, focus should be on increasing customer base and not on ARPU
- D . S – There is no mention of which product group/line the target pertains to
An analytics team has completed some initial data analysis but is considering revising their research question based on their analysis findings. The team was concerned the original question was too broad.
What outcome would lead the team to have this concern?
- A . Data once analyzed had significant data quality issues
- B . Data the team had planned to use was not available
- C . Difficult to identify the KPIs to measure
- D . The source data sets could not be merged
A manufacturing company, specializing in turf maintenance equipment, has recently seen a decline in their lawn mower sales. As a result, the analytics team is asked to review the latest customer satisfaction survey results. An analyst on this team creates a report for senior management with attractive visuals, supported by the KPI results. Upon reviewing the report, the analyst’s manager mentions that the report is missing the narrative.
What does this mean?
- A . The data tables that support the visuals and help answer questions
- B . A narrative that supports insights with additional context and draws correlations
- C . Notes on assumptions and unavailable data for analysis
- D . Commentary around why each graphic was selected to provide additional context
The analytics team scheduled a meeting with key stakeholders to present their recommendations. The team envisioned this as the final step of their work and fully expected complete acceptance of those recommendations, particularly given that very few questions were asked. They were surprised when they received word that the organization wasn’t ready to move forward.
What did they overlook?
- A . Stakeholders need to hear the same information multiple times
- B . Stakeholders never make quick decisions
- C . Communicating information requires a written report
- D . Communicating information is bi-directional and iterative
While creating a dataset for analysis, the analyst reviews the data collected and finds a large percentage of records are missing values.
Which activity would the analyst perform in order to use this dataset?
- A . Clustering
- B . Scale validation
- C . Weighting
- D . Factor analysis
The analytics team has completed analyzing a dataset and unfortunately the data didn’t deliver the kinds of insights that the team was hoping for.
After much contemplation, they decide to:
- A . Summarize the results and indicate the outcome was inconclusive
- B . Inform management that analytics could not derive insightful results
- C . Wait a few weeks and rerun the analysis using refreshed data
- D . Restart the work with formation of a new research question
An analyst is using a Data Flow Diagram (DFD) to depict the flow of data across a data security company.
Which of the following is true about DFDs?
- A . Can be categorized as Logical or Physical
- B . Can illustrate a sequence of activities
- C . Provide similar information as process flows
- D . Are used to model data attributes
A consumer goods manufacturer has recently completed an analytics study to understand how to improve its operational excellence. From the top highlights, online sales outperformed other channels in sales growth and there was a direct relationship between positive customer reviews and increased internet sales.
Which strategic business decision may be logically derived from these results?
- A . Improve quality of the products
- B . Create an empowered and collaborative work culture
- C . Encourage customers to complete online reviews
- D . Improve operational efficiencies
A real estate broker is tracking monthly sales between two of its teams. The results have been visualized.
What insights can be drawn from the chart?
- A . Q2 was the strongest performing quarter with Team B having the top monthly sales in May
- B . Q3 was the strongest performing quarter with Team A having the top monthly sales in the quarter
- C . Q4 was the lowest performing quarter with November having the lowest monthly sales in the year
- D . Q4 was the lowest performing quarter with Team A having the lowest monthly sales in the Quarter
The analytics team has been asked to assess sales data from their company’s website with the hopes of providing insights to help increase online sales. It’s the first time the team is looking at this specific data and they are concerned about the quality of data that has been captured.
They decide to use the following approach as the next step:
- A . Trend Analysis
- B . Classification analysis
- C . Data Analysis
- D . Exploratory analysis
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