If the Softkey company produces an integrated accounting software and wants to compete internationally, which strategy would the company most likely employ?

If the Softkey company produces an integrated accounting software and wants to compete internationally, which strategy would the company most likely employ?
A . multidomestic
B . transnational
C . global
D . international

View Answer

Answer: C

Explanation:

A global strategy would work best since the same software will be offered across the countries and most likely will require only very minor deviations from one country to another.

Global companies prioritize High Integration and Low Responsiveness. Global companies are the opposite of multidomestic companies. They offer a standardized product worldwide and have the goal to maximize efficiencies in order to reduce costs as much as possible. Global companies are highly centralized and subsidiaries are often very dependent on the Headquarters. Think of a company producing calculators (Texas Instruments), software (Intel) or pharmaceuticals (Pfizer).