Identify the best practices for interacting with potential and active subscribers. (Choose 3)

Identify the best practices for interacting with potential and active subscribers. (Choose 3)
A . Buy email lists
B. Permission is specific to an address even if you know others.
C. Opt-in via SMS in not Opt-in via email (And vice versa)
D. Opt-ins are brand specific, don’t share with other brands.
E. In store loyalty programs

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Answer: B,C,D