http://www.geometrix.com/products/gifts/main.html?

An analyst need to evaluate the “greatest gifts” email campaign. The following variables are available in Adobe Analytics:

– s.campaign: Tracking Code (using the “cid” parameter) C 30-day expiration. Last Touch

-prop1: Full Page URL

-eVar1: Full Page URL C 30-day expiration. Last Touch

-Pages: Custom page name

When the campaign was launched, the landing page URL was as follows:

http://www.geometrix.com/products/gifts/main.html?cmp=greatest%20gifts

How can the analyst report on revenue from the “greatest gifts” campaign for the last 30 days?
A . Run the Tracking Code report with the campaign name “greatest gifts”
B . Create a visitor-based segment where page name contains “greatest%20gifts” and trend revenue
C . Create a visitor-based segment where eVar1 contains “greatest%20gifts” and trend revenue
D . Run the Marketing Channel report for the Email channel

View Answer

Answer: D

Explanation:

Reference: https://marketing.adobe.com/resources/help/en_US/mchannel/marketingchannels.pdf