A customer is placing Pardot tracking code on their website and doesn’t understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?
A . First-party tracking is not an option in Pardot, while third-party tracking is.
B. First-party tracking is domain-based while third-party tracking is campaign-based.
C. First-party tracking tracks prospects across different website domains, while third-party tracking does not.
D. First-party tracking does not use cookies, while third-party tracking does.
Answer: C
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