How should you discuss digital transformation with your customers?

How should you discuss digital transformation with your customers?
A . Downplay the importance of digital transformation, since it is a trend that is not as relevant as it was a year ago.
B. Focus on the way public cloud solutions can speed delivery of services and applications.
C. Help them elevate digital transformation from an incubation project to a business imperative.
D. Explain that digital transformation is just a buzzword and that they should focus on the New Economy instead.

View Answer

Answer: C

Explanation:

Digital transformation is not just a passing trend or a buzzword, but a critical strategic focus for many businesses. It involves the integration of digital technology into all areas of a business, resulting in fundamental changes to how businesses operate and how they deliver value to customers. It’s not just about digitizing an existing service, but about innovating to offer new services, improve customer experiences, and operate more efficiently.

Rather than focusing solely on the technology, discussions of digital transformation should consider the broader business context and aim to align technological changes with the customer’s strategic goals. As such, it’s important to help customers understand that digital transformation should not be viewed as a side project, but rather as an integral part of their business strategy.