How Should they configure these data sources?

Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.

How Should they configure these data sources?
A . Share data extensions from the top-level BU.
B. Create a local copy of the product data in each BU.
C. Use the File Transfer Activity to import data into each BU.
D. Give users the Administrator Role so they can see all of the data.

View Answer

Answer: A

Explanation:

To configure specific data extensions, like Product Information, that are used by several business units (BU), Northern Trail Outfitters should share data extensions from the top-level BU. Sharing data extensions from the top-level BU allows marketers to grant access to common data sources across multiple child BUs without creating local copies or duplicating data.

References: https://help.salesforce.com/s/articleView?id=sf.mc_co_share_data_extensions_across_business_units.htm&type=5