How should the Salesforce B2B Commerce consultant meet these business requests?

A company recently acquired two separate businesses, both of which have two separate e-stores. The company wants to migrate these eStore to Salesforce B2B Commerce, consolidating into a single platform.

Initially, the company wants these two stores to run independently of one another with their own set of customers (Customers on one storefront should not be able to login into other storefront) and their own look and feel, as well as their own product offering.

How should the Salesforce B2B Commerce consultant meet these business requests?

A. Multiple Storefronts Storefront Associations

B. Single Storefront. Multiple Account Groups

C. Single Storefront, effective Accounts

D. Multiple Salesforce Communities, Multiple Storefronts, Multiple SalesforceProfiles

Answer: B

Explanation:

According to the Storefronts page, a storefront is a collection of settings, data, and components that define the look, feel, and functionality of a B2B Commerce site. A storefront can have multiple account groups, which are collections of accounts that share the same entitlements, such as products, prices, promotions, and orders. Therefore, to meet the business requests of having two stores that run independently of one another with their own set of customers and their own product offering, the Salesforce B2B Commerce consultant should use a single storefront with multiple account groups. Therefore, option B is correct. Option A is false because multiple storefronts would require multiple communities, which would increase the complexity and cost of the implementation. Option C is false because effective accounts are used to share entitlements between accounts based on their relationship, not to separate them. Option D is false because multiple Salesforce communities would also require multiple storefronts, which would have the same drawbacks as option A.

Reference: Storefronts, Storefront Overview; Account Groups, Account Group Overview