How should the consultant meet this requirement?

The marketing team is using a separate platform for managing prospects and wants to hand off qualified prospects to the sales team.

How should the consultant meet this requirement?
A . Create Salesforce users for the marketing team so they can enter leads directly Into Salesforre.
B . Recommend an integration with the marketing platform that creates leads in Salesforce.
C . Recommend an integration with the marketing platform to Salesforce that generates tasks with lead information.
D . Create a report of Salesforce leads and compare it with marketing data on a regular basis.

View Answer

Answer: B

Explanation:

Recommending an integration with the marketing platform that creates leads in Salesforce is the best way to meet the requirement of handing off qualified prospects to the sales team. An integration is a connection between two or more systems that allows data exchange and synchronization. A lead is a record that represents a potential customer who has shown interest in a product or service. By integrating the marketing platform with Salesforce, the marketing team can automatically create leads in Salesforce when they qualify prospects based on their criteria, such as score, behavior, demographics, etc. This way, the sales team can access and follow up with the leads in Salesforce without having to manually enter them.