How should the associate accomplish this?

A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers. They want to ensure that customers can opt- out of emails If they no longer want to receive this Information.

How should the associate accomplish this?
A . Have customer log in to their account and update profile.
B . Provide a postal mailing address as a minimum.
C . Set up a footer in the email with an unsubscribe link.

View Answer

Answer: C

Explanation:

Providing a clear and easy way for recipients to opt-out of receiving future emails is a best practice and a legal requirement under regulations such as CAN-SPAM. Setting up a footer in the email with an unsubscribe link is a standard and effective method to allow recipients to easily remove themselves from future communications. This not only complies with legal requirements but also respects the preferences of the email recipients, potentially improving the sender’s reputation and email deliverability.