How should NTO marketers ensure there’s a limit to the number of timet a particular image asset can be chosen for a customer?

Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.

How should NTO marketers ensure there’s a limit to the number of timet a particular image asset can be chosen for a customer?
A . Ask the content team to create more images in order to diversify the asset pool.
B. Set a Fallback Asset.
C. Utilize Einstein Engagement Frequency to send the emails less often.
D. Set Fatigue Rules for the product Asset Classes.

View Answer

Answer: D

Explanation:

The best option for NTO marketers to ensure there is a limit to the number of times a particular image asset can be chosen for a customer is to set Fatigue Rules for the product Asset Classes. Fatigue rules allow you to specify the maximum number of times an asset can be chosen for a customer in a given time period. This ensures that customers do not receive the same asset too often, and that the asset pool is diversified. For more information on setting fatigue rules, please see the documentation

here: https://help.salesforce.com/articleView?id=mc_es_dynamic_content_fatigue_rules.ht m&type=5.