How does the A/B test handle the winning condition?

Northern Trail Outfitters is using an A/B test in Email Studio to determine which version of its

Marketing Cloud Engagement email has the highest click-through rate.

How does the A/B test handle the winning condition?
A . The system declares a winner of the A/B test and does not send to the remaining subscribers.
B . The system declares a winner of the A/B test and sends to the remaining subscribers.
C . The system continues to send to both test conditions.

View Answer

Answer: B

Explanation:

In an A/B test within Email Studio to determine the highest click-through rate, the system declares a winner based on the predefined winning criteria (such as highest open rate, click rate, etc.) and then automatically sends the winning version to the remainder of the subscriber list that did not participate in the initial test. This ensures that the most effective email version is distributed to the largest segment of the audience, maximizing the overall performance of the campaign.