How does an organization benefit from using AI to personalize the shopping experience of online customers?

How does an organization benefit from using AI to personalize the shopping experience of online customers?
A . Customers are more likely to share personal information with a site that personalizes their experience.
B . Customers are more likely to be satisfied with their shopping experience.
C . Customers are more likely to visit competitor sites that personalize their experience.

View Answer

Answer: B

Explanation:

“An organization benefits from using AI to personalize the shopping experience of online customers by increasing customer satisfaction. AI can help provide customized and relevant product recommendations, offers, or content based on the customers’ preferences, behavior, or needs. AI can also help create a more engaging and interactive shopping experience by using natural language processing (NLP) or computer vision techniques. Personalized shopping experiences can improve customer satisfaction by meeting their expectations, needs, and interests.”