How could they ensure subscribers with a matching ‘Region’ Profile Attribute value are available in each BU?

Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named ‘Region’ associates a subscriber to a geographical region.

How could they ensure subscribers with a matching ‘Region’ Profile Attribute value are available in each BU?
A . Create a list in each BU and add subscribers with a matching Region to the list.
B. Create a measure for each corresponding ‘Region’ Profile Attribute and include the measure in a Filtered Data Extension for each BU.
C. Open the the Profile Attribute Properties for the Region’ Profile Attribute and select the ‘Filter Subscribers by Attribute’ option.
D. Select ‘Define Subscriber Filter’ for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.

View Answer

Answer: D