How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.

How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?
A . Salesforce Campaign Entry Source on the Lead Object
B. Salesforce Data Entry Source on the Contact Object
C. Salesforce Data Entry Source on the Account Object
D. Welcome Email Configuration on the Account Object

View Answer

Answer: B

Explanation:

To initiate sends when contacts for select accounts are created, Northern Trail Outfitters should use a Salesforce Data Entry Source on the Contact Object. A Salesforce Data Entry Source is a feature that allows marketers to inject contacts into a journey based on changes or events in Sales Cloud objects, such as contacts or accounts. Using a Salesforce Data Entry Source on the Contact Object will allow Northern Trail Outfitters to trigger sends when a contact record is created for a specific account.

References: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5