How can you leverage future functionality?

Your customer wants to personalize customer interactions based on past purchase history .

How can you leverage future functionality?
A . Introduce pre-built Knowledge Base articles recommending relevant products based on purchase history.
B . Integrate with the CRM system to access customer data and personalize case handling approaches.
C . Utilize AI-powered case deflection tools to suggest personalized offers and upsell opportunities.
D . Implement dynamic routing based on purchase history to connect customers with appropriate agents.

View Answer

Answer: B

Explanation:

Integrating with the CRM system to access detailed customer data allows for the personalization of customer interactions based on past purchase history. This integration enables contact center agents to view customer profiles, previous interactions, and purchase history directly within their workflow, allowing them to tailor their communication and recommendations based on individual customer needs and preferences. This approach enhances customer satisfaction by making interactions more relevant and engaging.

Reference: https://help.salesforce.com/articleView?id=integrate_what_is_integration.htm