How can this be accomplished most efficiently?

Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.

How can this be accomplished most efficiently?
A . Automation Studio with three separate Welcome automations.
B . A series of A/В tests to determine the number of emails.
C . Journey Builder using a Random Split with three branches.
D . Journey Builder using a Decision Split with three branches.

View Answer

Answer: B