How can the sales rep work with marketing to improve the health of their pipeline?

How can the sales rep work with marketing to improve the health of their pipeline?
A . Focus on behaviors and attributes that define a quality lead.
B . Broaden the scope of the prospect profile.
C . Expand the number of channels to reach more prospects.

View Answer

Answer: A

Explanation:

Focusing on behaviors and attributes that define a quality lead is a way that the sales rep can work with marketing to improve the health of their pipeline. A quality lead is a prospect who has shown interest in the product, has a need or problem that the product can solve, has the authority and budget to make a purchase decision, and is ready to buy within a reasonable time frame. Focusing on quality leads helps to increase conversion rates, reduce sales cycles, and optimize resources.

Reference: https://www.salesforce.com/resources/articles/lead-generation/#lead-generation-strategies