How can the sales rep ensure the largest return on investment for attending the conference?

A sales representative plans to attend a large industry conference.

How can the sales rep ensure the largest return on investment for attending the conference?
A . Set up meet and greet opportunities with attendees.
B. Develop a targeted plan and coordinate a series of touchpoints.
C. Attend as many networking events as possible.

View Answer

Answer: B

Explanation:

Developing a targeted plan and coordinating a series of touchpoints is a way to ensure the largest return on investment for attending a conference by maximizing the opportunities to connect with potential prospects, customers, and partners. A targeted plan should include identifying the goals, audience, and message for the conference, as well as scheduling meetings, events, and follow-ups with key contacts.

Reference: https://www.salesforce.com/resources/articles/sales-conference/#sales-conference-tips