How can the sales rep comprehensively assess the effectiveness of their account management strategy?

A sales representative worked with a primary account for the past year. They want to make sure they continue providing the best possible service and value to the customer.

How can the sales rep comprehensively assess the effectiveness of their account management strategy?
A . Performance reviews with their team
B . Key performance indicators (KPIs)
C . Customer satisfaction surveys

View Answer

Answer: B

Explanation:

Key performance indicators (KPIs) are measures that can help the sales rep comprehensively assess the effectiveness of their account management strategy. KPIs are quantifiable metrics that reflect how well the sales rep is achieving their account management goals and objectives, such as revenue growth, customer retention, customer satisfaction, cross-selling, upselling, etc. KPIs help to track progress, identify strengths and weaknesses, and improve performance.

Reference: https://www.salesforce.com/resources/articles/account-management/#account-management-kpis