How can the Consultant edit the programs for scalability and efficiency?

An Adobe Marketo Engage Consultant is reviewing all programs in an instance.

Each campaign in each program contains at least three flow steps:

• If Acquisition Program is Empty, change Acquisition Program to the current program’s name

• Change the status in the program (based on the action)

• Write an Interesting Moment

These flow steps happen in almost every campaign.

How can the Consultant edit the programs for scalability and efficiency?
A . Create global Interesting Moments campaigns based on specific triggers and using tokens
B. Create a global program and coordinating campaigns to update the acquisition program to the latest program touched
C. Remove the program status change because this will be handled by the Acquisition Program update

View Answer

Answer: A

Explanation:

This would allow you to manage Interesting Moments centrally rather than having to repeat the same flow steps in multiple campaigns. By using tokens, you can easily change the content of Interesting Moments based on the specific trigger without having to manually edit the flow step in each campaign.

Tokens are pieces of code that represent a certain value, such as the name of a program or the date of an event. When the campaign runs, the token will be replaced with the actual value it represents, which can change dynamically based on the context.

Moreover, to handle the acquisition program and program status update tasks efficiently, it would be better to do these tasks in the specific campaigns where the lead first interacts rather than in every campaign. This would reduce the amount of redundant processing in the system.

Note: While option B – Create a global program and coordinating campaigns to update the acquisition program to the latest program touched, seems to provide scalability, it does not align with Marketo’s recommended best practices. The acquisition program should be the first program that resulted in the person being created in Marketo and should not be updated to the latest program touched. This allows you to track the initial source of the lead effectively.