How can supply management positively impact this situation?

A manufacturer is concerned that excess packaging materials used for a product will send the wrong message to consumers who may have selected the product based on its sustainable design.

How can supply management positively impact this situation?
A . Verify that recyclable packaging materials are properly coded for sorting
B . Work with product development to ensure sustainable packaging is developed
C . Include a notice with the product explaining that the packaging is recyclable
D . Increase the amount of shrink-wrap packaging

View Answer

Answer: B

Explanation:

Collaboration with product development to create sustainable packaging aligns product presentation with consumer expectations of sustainability, enhancing brand image.

Reference: Kotler, P., & Keller, K. L. (2016). Marketing Management.