How can a visitor convert to a prospect?

How can a visitor convert to a prospect?
A . Viewing an embedded form
B . Visiting a tracked website
C . Submitting a form on a landing page
D . Receiving a marketing email

View Answer

Answer: C

Explanation:

The way a visitor can convert to a prospect is by submitting a form on a landing page. A visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A visitor becomes a prospect when they fill out a Marketing Cloud Account Engagement form, which captures their email address and other information. A landing page is a web page that contains a form and a call to action, such as downloading a file or registering for an event. When a visitor submits a form on a landing page, they become a prospect and can be tracked and nurtured by Marketing Cloud Account Engagement. Viewing an embedded form, visiting a tracked website, or receiving a marketing email are not ways to convert a visitor to a prospect, as they do not capture the visitor’s email address or identify them as a prospect. Reference [Visitors and Prospects] [Landing Pages and Forms]