How best can she determine the most effective survey questions?

A HR manager of Terrain Inc., a personal goods retail company has to go on FMLA leave to care for her mother who suffered a fall. The HR manager asks a HR professional in the department to collaborate on her behalf with a consultancy firm to provide recommendations to management on employee engagement. The consultancy firm has conducted a focus group with 15% of support employees and 5% of line employees. The HR professional upon reviewing the firm’s work believes the firm’s method is insufficient to gather the full information needed to create an effective solution. The HR professional determines that a different data collection method is necessary.

The HR professional chooses to carry out a survey of all employees, proceeds to obtain the support of the CEO, CFO, and COO and makes a presentation to the senior executive team. The senior executive team approves the HR professional’s initiative, the survey is carried out, and 85% of the employees respond to the survey. Impressed with the survey exercise, the CEO shares the survey results with the consultancy firm and requests that the firm works closely with the HR professional in the implementation phase.

The HR professional is creating and compiling the questions for the upcoming employee engagement survey for next year.

How best can she determine the most effective survey questions?
A . By defining employee attitudes toward retention, pay, and supervision
B . By soliciting opinions and ideas to improve employee vigor and work processes
C . By ensuring the questions are in compliance with legal and regulatory requirements
D . By linking the survey questions to business objectives

View Answer

Answer: D

Explanation:

HR does not exist in a vacuum. HR must be strategic to ensure its processes and activities are geared towards enabling the organization achieve its strategic goals and business objectives. There must be a line-of-sight that connects HR’s actions to the organization’s overall business goals.