Auto-tagging is used to collect data from which kinds of traffic?
- A . Website referral traffic
- B . Search engine traffic other than Google
- C . Social media traffic
- D . AdWords Campaign traffic
Which report indicates the last page users viewed before leaving your website?
- A . All Pages report
- B . Landing Pages report
- C . Exit Pages report
- D . Pages report
What is a “secondary dimension” in Google Analytics?
- A . A visualization that allows you to understand the impact of your data.
- B . An additional widget you can add to a dashboard for more specific analysis.
- C . An additional dimension you can add to a report for more specific analysis.
- D . An additional metric you can add to a report for more specific analysis.
Once you have deleted a view, you have a limited number of days to restore that view.
- A . False
- B . True
Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
- A . Active Users report
- B . Users Flow report
- C . User Explorer report
- D . Cohort Analysis report
Custom Dimensions can be used as which of the following?
- A . Primary dimensions in Custom Reports
- B . Secondary dimensions in Standard reports
- C . All of the above
- D . Secondary dimensions in Custom Reports
Which of these is NOT a benefit of using segments in your data analysis?
- A . You can analyze users by single or multi-session conditions
- B . You can isolate and analyze specific conversion paths using conversion segments
- C . You can compare behavior metrics for groups of users like Converters vs non Converters
- D . You can permanently modify the data in your view
By default, which of these are NOT Remarketing audiences that you can define?
- A . Users who played a video on your website
- B . Users who visited a specific page on your website
- C . Users who visited your physical store
- D . Users who speak a particular language
What feature would you set up to collect company-specific data such as Member Status?
- A . Custom Dimension
- B . Custom Metric
- C . Custom Filter
- D . Event Tracking
Which tags does Google Analytics recommend to accurately track campaigns?
- A . Source, Content, and Term
- B . Medium, Source, and Content
- C . Medium, Source, and Campaign
- D . Campaign, Content, and Term
You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.
- A . False
- B . True
Which report demonstrates how well specific parts of your website performed?
- A . Content Drilldown report
- B . Frequency and Recency report
- C . Location report
- D . Top Events report
Which report can compare metrics based on user acquisition date over a series of weeks?
- A . User Explorer report
- B . Users Flow report
- C . Cohort Analysis report
- D . Active Users report
Which campaigns require you to add manual tags to destination URLs for tracking?
- A . AdWords and email campaigns
- B . Email campaigns
- C . AdWords campaigns
- D . None of the above
To collect how many times users downloaded a product catalog, what would you set up?
- A . Event Tracking
- B . Custom Report
- C . Calculated Metrics
- D . Custom Dimension
By default, Google Analytics can only collect behavioral data from web-connected systems.
- A . True
- B . False
To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?
- A . Data Import
- B . The Measurement Protocol
- C . Browser cookies
- D . The Networking Protocol
Filters let you include, exclude, or modify the data you collect in a view.
- A . False
- B . True
Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
- A . Users who viewed your homepage
- B . Users who viewed a search result page on your website
- C . Users who returned an item they purchased
- D . Users who viewed product detail pages
Which user characteristic may NOT be used to change keyword bids in AdWords?
- A . ad preference
- B . location
- C . device
- D . time of day