Form or Form Handler? I want to use progressive profiling to personalize my form.

Form or Form Handler? I want to use progressive profiling to personalize my form.
A . Form Handler
B . Form

View Answer

Answer: B

Explanation:

Marketing Cloud Account Engagement forms are the best option if you want to use progressive profiling to personalize your form. Progressive profiling is a feature that allows you to display different fields on your form based on what you already know about the prospect. This way, you can avoid asking the same questions repeatedly, and instead collect more relevant and valuable information over time. Form handlers do not support progressive profiling, and will always show the same fields on your form