For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?

A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.

The gated content is promoted via email to existing customers and via social media to reach a broader audience.

For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?
A . Only for people who click the link in the email
B. Only for people already known in the database
C. For all people going to the landing page

View Answer

Answer: B

Explanation:

The fields First Name, Last Name, Email Address, and Company Name will pre-fill for only people already known in the database. Pre-fill is a feature that populates form fields with data from a known lead’s record. If a person is not known in the database, such as someone who clicks the link from social media, the fields will not pre-fill