factor that may influence whether an OEM chooses to build their own brand or work as a supply partner to a major buyer?
In the context of original equipment manufacturers (OEMs) and their strategic choices, what is a key
factor that may influence whether an OEM chooses to build their own brand or work as a supply partner to a major buyer?
A . The size of the OEM’s manufacturing capability
B . The availability of new market opportunities
C . The strength of the OEM’s marketing and distribution capabilities
D . The relationship between the OEM and the buyer
Answer: D
Explanation:
The relationship between the OEM and the buyer influences strategic decisions, as a weak partnership may push the OEM to develop its own brand. [P-40]
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