Facebook 100-101 Meta Certified Digital Marketing Associate Online Training
Facebook 100-101 Online Training
The questions for 100-101 were last updated at Jan 12,2025.
- Exam Code: 100-101
- Exam Name: Meta Certified Digital Marketing Associate
- Certification Provider: Facebook
- Latest update: Jan 12,2025
Which element is required to create a Custom Audience from website visitors?
- A . Facebook Shop
- B . FacebookSDK
- C . Facebook pixel
- D . Facebook profile
- E . User Cookie
What is the main difference between the Brand Awareness and Engagement objectives?
- A . Brand Awareness optimizes for ad recall white Engagement optimizes for likes/shares/comments
- B . Brand Awareness optimizes for likes/shares/comments,while Engagement optimizes for ad recall
- C . Brand Awareness optimizes for conversions, white Engagement optimizes for views
- D . Brand Awareness optimizes for views, while Engagement optimizes for conversions
An e-commerce company launches a new website. The company wants to build a campaign that optimizes for the audience to take a specific action when visiting the website.
Which campaign objective should the company use to accomplish this goal?
- A . Conversions
- B . Engagement
- C . Reach
- D . Traffic
Which two targeting features are available at the Ad Set level? (Choose 2)
- A . Placements
- B . Optimizations
- C . Bid Strategy
- D . Target Audience
Which option is best to reach existing customers?
- A . Lookalike Audience
- B . Custom Audience
- C . Conversion audience
- D . Interest-based audience
What action would a business want its customers to take if it selects Conversions as its campaign objective?
- A . Like a post
- B . Provide an email address
- C . Make a purchase
- D . Install an app
- E . View a video
If your goal is to generate sales on your website, which Facebook campaign objective should you select?
- A . Conversions
- B . Reach
- C . Brand Awareness
- D . Traffic
An advertiser who is a wedding photographer wants new leads to fill its calendar over the next year. The goal is to use a single ad to show examples of its work from its past clients, including many pictures and headlines.
Which ad format can the advertiser use to meet these requirements?
- A . Carousel
- B . Video
- C . Single image
- D . Slideshow
An advertiser wants to maximize the reach of its ads in the most cost efficient manner
Which placement options should the advertiser enable?
- A . Audience Network. Instagram and Facebook App
- B . Facebook App and Messenger
- C . Automatic placements.
- D . Instagram and Facebook App
Where in Ads Manager canbusiness select different creative assetsfor specific placements?
- A . Campaign
- B . Account
- C . Ad Set
- D . Ad
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