What is a valid reason that an ad would be rejected by Facebook?
- A . An image within the ad was relevant to its message
- B . Lead ads were used to receive email, first name and phone number
- C . The ad contained sexually suggestive images.
- D . The link to the landing pages included content that was relevant to the ad
A business recently delivered an ad campaign with the Brand Awareness objective on the Facebook App
Which metric within Ads Manager will help the business determine the success of the campaign?
- A . Amount spent
- B . Cost per click
- C . Reach
- D . Estimated Ad Recall Lift Rate
A business selects Engagement as its campaign objective.
Which action would the business want its customers to take?
- A . Like a post
- B . Visit its website
- C . Remember an ad
- D . Make a purchase
An ad on the Facebook App is initially approved startsto be delivered, and then gets.As approved.
What could be a reason for this disapproval?
- A . High negative feedback
- B . Low bid amount
- C . The payment method expires
- D . Narrow targeting settings
What are the benefits of Facebook pixel? (Choose all that apply)
- A . Helps advertisers reach the right people
- B . Measures the results of an ad across devices
- C . Measures in-app activity
- D . Helps advertisers to create ad mock-ups
Which two ad placement options are available on Instagram? Choose all that apply.
- A . Stories
- B . Right column
- C . Marketplace
- D . Feed
When you begin a new campaign on Ads Manager, what is the first step in the process?
- A . Select where ads will be seen through placements
- B . Create a Lookalike Audience based on website visitors
- C . Produce the right creative for the campaign
- D . Align your marketing goal with a campaign objective
How does the ad auction determine which ad to show to the intended audience?
- A . By maximizing value for both people and businesses
- B . Based on the highest bidding price
- C . By comparing the historic performances of advertisers
- D . Based on predicted engagement rate
A business only has high-quality photos as creative assets. It’s interested in testing video ads but doesn’t have resources to create them .
What solution should the business try?
- A . Slideshow
- B . Single image
- C . Instant Experience
- D . Carousel
- E . Stories
What are two benefits of the interconnectivity of the Meta products? (Choose 2)
- A . Divide budget by platform
- B . Manage ad campaigns across platforms from one interface
- C . Optimize ad campaigns by placement type
- D . Apply reach and frequency across Messenger
What should a brand use to ensure consistent delivery to the target audience?
- A . Reach and Frequency
- B . Brand Awareness
- C . Conversion
- D . Auction
Where can people see a boosted post?
- A . Audience Network
- B . What sApp
- C . Messenger
- D . Instagram
A campaign has multiple ad sets
Which strategy is most effective to avoid overlapping audiences?
- A . Saved audience
- B . Audience exclusion
- C . Location exclusion
- D . Narrow ad sets
An advertiser is launching a new brand and wants to increase brand recognition
How should the advertiser design their ads?
- A . Use ads that require sound on
- B . Introduce brand in the first 3s
- C . Use only static images for easier recall
- D . Introduce brand in the last 3s
A business posts and runs ad campaigns frequently and gels inquiries from people. The business wants to be able to follow up with each person individually and track communications with them.
What is the best tool to use to respond to potential customers?
- A . Page Inbox to read and respond to messages and posts
- B . Page Insights to learn more about how the Page is performing
- C . Stones to engage with the audience and talk more about the services offered
- D . Offers to give potential customers a discount to an initial consultation call
What are two key features of WhatsApp? (Choose 2)
- A . End-to-end encryption
- B . Ad placements
- C . Business details
- D . Free messaging and video calls
What is a valid reason that an ad would be rejected by Facebook?
- A . An image within the ad focused on individual body parts
- B . Lead ads were used to receive email, first name and phone number
- C . The ad used a video ad that was originally created for television
- D . The link to the landing pages included content that was relevant to the ad
What is a benefit of using Ads Manager to create ads rather than boosting a post directly from a business Page?
- A . Create an ad from an existing post
- B . Preview the ad during ad creation
- C . Create campaigns with multiple ads
- D . Set a specific time for an ad to run
What is the first step required to establish a business presence on Facebook?
- A . Create an ad
- B . Create a page
- C . Create an event
- D . Create a post
- E . Pay to set up your business account
How many currencies are allowed in an ad account?
- A . 5
- B . 3
- C . 1
- D . 10
Which element is required to create a Custom Audience from website visitors?
- A . Facebook Shop
- B . FacebookSDK
- C . Facebook pixel
- D . Facebook profile
- E . User Cookie
What is the main difference between the Brand Awareness and Engagement objectives?
- A . Brand Awareness optimizes for ad recall white Engagement optimizes for likes/shares/comments
- B . Brand Awareness optimizes for likes/shares/comments,while Engagement optimizes for ad recall
- C . Brand Awareness optimizes for conversions, white Engagement optimizes for views
- D . Brand Awareness optimizes for views, while Engagement optimizes for conversions
An e-commerce company launches a new website. The company wants to build a campaign that optimizes for the audience to take a specific action when visiting the website.
Which campaign objective should the company use to accomplish this goal?
- A . Conversions
- B . Engagement
- C . Reach
- D . Traffic
Which two targeting features are available at the Ad Set level? (Choose 2)
- A . Placements
- B . Optimizations
- C . Bid Strategy
- D . Target Audience
Which option is best to reach existing customers?
- A . Lookalike Audience
- B . Custom Audience
- C . Conversion audience
- D . Interest-based audience
What action would a business want its customers to take if it selects Conversions as its campaign objective?
- A . Like a post
- B . Provide an email address
- C . Make a purchase
- D . Install an app
- E . View a video
If your goal is to generate sales on your website, which Facebook campaign objective should you select?
- A . Conversions
- B . Reach
- C . Brand Awareness
- D . Traffic
An advertiser who is a wedding photographer wants new leads to fill its calendar over the next year. The goal is to use a single ad to show examples of its work from its past clients, including many pictures and headlines.
Which ad format can the advertiser use to meet these requirements?
- A . Carousel
- B . Video
- C . Single image
- D . Slideshow
An advertiser wants to maximize the reach of its ads in the most cost efficient manner
Which placement options should the advertiser enable?
- A . Audience Network. Instagram and Facebook App
- B . Facebook App and Messenger
- C . Automatic placements.
- D . Instagram and Facebook App
Where in Ads Manager canbusiness select different creative assetsfor specific placements?
- A . Campaign
- B . Account
- C . Ad Set
- D . Ad