Facebook 100-101 Meta Certified Digital Marketing Associate Online Training
Facebook 100-101 Online Training
The questions for 100-101 were last updated at Jan 12,2025.
- Exam Code: 100-101
- Exam Name: Meta Certified Digital Marketing Associate
- Certification Provider: Facebook
- Latest update: Jan 12,2025
What should a brand use to ensure consistent delivery to the target audience?
- A . Reach and Frequency
- B . Brand Awareness
- C . Conversion
- D . Auction
Where can people see a boosted post?
- A . Audience Network
- B . What sApp
- C . Messenger
- D . Instagram
A campaign has multiple ad sets
Which strategy is most effective to avoid overlapping audiences?
- A . Saved audience
- B . Audience exclusion
- C . Location exclusion
- D . Narrow ad sets
An advertiser is launching a new brand and wants to increase brand recognition
How should the advertiser design their ads?
- A . Use ads that require sound on
- B . Introduce brand in the first 3s
- C . Use only static images for easier recall
- D . Introduce brand in the last 3s
A business posts and runs ad campaigns frequently and gels inquiries from people. The business wants to be able to follow up with each person individually and track communications with them.
What is the best tool to use to respond to potential customers?
- A . Page Inbox to read and respond to messages and posts
- B . Page Insights to learn more about how the Page is performing
- C . Stones to engage with the audience and talk more about the services offered
- D . Offers to give potential customers a discount to an initial consultation call
What are two key features of WhatsApp? (Choose 2)
- A . End-to-end encryption
- B . Ad placements
- C . Business details
- D . Free messaging and video calls
What is a valid reason that an ad would be rejected by Facebook?
- A . An image within the ad focused on individual body parts
- B . Lead ads were used to receive email, first name and phone number
- C . The ad used a video ad that was originally created for television
- D . The link to the landing pages included content that was relevant to the ad
What is a benefit of using Ads Manager to create ads rather than boosting a post directly from a business Page?
- A . Create an ad from an existing post
- B . Preview the ad during ad creation
- C . Create campaigns with multiple ads
- D . Set a specific time for an ad to run
What is the first step required to establish a business presence on Facebook?
- A . Create an ad
- B . Create a page
- C . Create an event
- D . Create a post
- E . Pay to set up your business account
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