Customers who love to eat organic food are an example of which category?

Customers who love to eat organic food are an example of which category?
A . Behavioural market category
B . Geographic market category
C . Psychographic market category
D . Demographic market category

View Answer

Answer: C

Explanation:

Customers who love to eat organic food represent a market segment based on their lifestyle, beliefs, and values. This segmentation falls under the psychographic market category.

Psychographic Market Category:

Psychographic segmentation divides the market based on lifestyle, values, attitudes, and personality traits. Consumers who prefer organic food typically share specific values and lifestyles related to health, environmental consciousness, and sustainability, making this a psychographic segmentation.

Reference: ITIL 4 acknowledges psychographic segmentation as a powerful tool for understanding and targeting consumers based on their behaviors, values, and lifestyle choices (Drive Stakeholder Value, Section 5.2).

Incorrect Options:

A: Behavioral market category focuses on consumer behavior, such as buying habits, usage, and decision-making processes, rather than values and lifestyles.

B: Geographic market category segments the market based on location, such as regions, cities, or countries.

D: Demographic market category segments the market based on variables like age, gender, income, and education.